Switzerland: A Case Study in Consumer-Driven Health Care

In 2007, Harvard Business School professor Regina Herzlinger and McGraw-Hill published Who Killed Health Care? America’s $2 Trillion Medical Problem—And The Consumer-Driven Cure. In the book, Herzlinger describes the health care system of Switzerland as a case study in consumer-driven health care, one that has things for both liberals and conservatives to like (and dislike). Given the fact that both Obamacare’s insurance exchanges and Paul Ryan’s Medicare reform proposals borrow from Switzerland’s model, it’s worth learning from Regi’s research on the topic. Her work has influenced my own thinking about how to use parts of Obamacare to reform Medicare, Medicaid, and the employer-sponsored health care system in the United States.

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