Vanity Fair: Obama and the Press

VANITY FAIR, July 2009, The Power and the Story by Michael Wolff

The Obamas may have the smartest, most finely calibrated press operation in White House history, parceling out scoops (The New York Times), partisan talking points (the Huffington Post), and First Family tidbits (the celebrity mags) to a desperate media. Just don’t ask them to admit it.

An then ther is this...

Even before formally taking possession of the White House and pressroom, the team began to talk about keeping Obama’s much vaunted peer-to-peer network of millions of small contributors in place [Obama's Blackberry], of making it a central outlet of its communications strategy. The implication seemed clear: newspapers and networks had a swiftly declining market, while the Obama administration had created an audience that it could reach through its own distribution prowess and that hung on its every word.

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